Email Marketing

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Email Marketing........ speak to your audience with impact

Create high-impact, professional-looking emails

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. It is a very powerful marketing tool.

No other form of marketing is comparative to emailing because of its interactivity. Unlike a print ad, television commercial, radio spots, direct mail, or any other offline media, a marketing campaign via email encourages and facilitates direct and immediate interactivity. The request of am email advertising message of the prospect / recipients is made clear - "Clear here to get this" or "Visit here to see more". In a standard bulk email marketing promotion, if the prospect follows this call of action and click on the link, he or she is taken to a page on the advertiser's web site where he or she get more information, place an order, enter a credit card, fill out a registration form, and more. Due to the fast interactive nature of an email marketing campaign, a sales or email lead generation campaign can be completed within a matter od days of it initial deployment date.Millions of people are using email.

Email Marketing can read like a great literature or great looking catalog. It can be completely interactive - point and click - reaction. Most importantly, email marketing allows the email marketer to communicate on a one to one basis through the use of personalized language, salutations and other methods.

Why email marketing is popular? Because,

• Delivers Receptive Audiences


• Low Cost


• Fast and Efficient


• Easy to Test, Track and Evaluate


• High Response


• Iterative Learning

Designing Effective Email Messages

Personalization - Each message should be personalized with the name of the user if possible
Value - Either the information alone should be really valuable or some email only discount offers should be made.
Links - Include URLs that take the subscribers to your website. Also include ‘tell a friend’ buttons.
Format - Use a graphically rich format like HTML. It’s also a good idea to let users choose the format between the choices you provide.
Reminders of subscription - Keep reminding the users in each email that they are receiving it because they subscribed to this service and they can unsubscribe if they want to.
Size – make sure that the size of the email is not too large. Permission.com.my, a company specializing in permission-based e-mail marketing, recommends an email ranges from 10 - 50k.
Brevity - Emails should be brief. The customer should be provided with links to any detailed information.
Subject - Choose the subject line to be small and informative, and avoid the words heavily used by spammers.
Follow-up- Send follow-up emails based on user’s actions on previous emails.
Other marketing channels - The email should be in accordance with the other advertising and marketing materials you use.
Audience – Keep in mind that email messages should not only be relevant to customers’ wants and needs but the language level should match that of the audience.

Choose a time and day based on the target audience.
Researchers estimate that US firms alone spent $400 million on email marketing in 2007

GOOD LUCK!